Behind the scenes: it's a wrap!
Before the new XOOON furniture arrives at our retail outlets, it always features in a series of photo shoots. This requires a huge amount of preparation: we need to set a date, choose a place that perfectly matches the style of the furniture, find a model who embodies the XOOON spirit, gather all the equipment and load it into a XOOON lorry. The actual photo shoot is also intense, but it’s always an enjoyable day and in the end, the result is invariably worth the effort!
Are you curious to see how our interior photographer Joep and our stylist Anke work together? XOOON is offering you an exclusive behind-the-scenes glimpse of the photo shoot. Find out how the photos of our minimalist GLASGOW collection were created. And if you’re lucky you might also glean some tips from our stylist, Anke.
Behind the scenes
Photoshoot collection "GLASGOW"
As soon as the new XOOON furniture is available in stores, the photos are published on our website, on social media and in the XOOON brochures and lookbook. If you come along to one of our stores, you will see them on huge canvasses displayed in front of the store or inside. From time to time you will even see XOOON on your TV screens. Are you a newcomer to XOOON, or are you eager to discover one of our collections in particular? Then follow us on social media! We would love to hear what you think.